PNS x Pirelli Collection

Pas Normal Studios have teamed up with legendary Italian tire and racing label, Pirelli for a unique collaborative initiative. Founded in Milan in 1872 the brand is renowned for its cutting-edge technology and sheer Italian racing pedigree. The capsule collection consists of both cycling-specific and casual-use items, reflecting life on the circuit and on and off the podium.

The key item of the capsule is the P ZEROTM Race TLR tire. Having received a Pas Normal Studios overhaul the tire sees the introduction of the classic Pirelli logo font and signature yellow color while the tire sides are adorned with International Cycling Club and Pas Normal Studios. Tried and tested on the grueling hills and roads of the Strade Bianche in Tuscany, the result is a unified, co-branded homage to the authentic Italian racing tradition.